心理学学年文江苏

浙江理工大学2016级市场营销专业培养方案

一、专业名称:市场营销专业代码:120202

二、培养目标

本专业培养具备一定的经济学,数学基础,心理学和工程技术基础,掌握市场营销,管理学和工商管理的基本理论和基本知识,掌握营销方法与技巧,具有市场研究与营销策划,开拓市场与组织市场营销活动的能力,能较熟练地应用专业软件,阅读专业英语文献资料,并具有一定的科研能力.能在企事业单位,政府部门从事市场营销管理工作以及教学,科研工作,具有较高综合素质的管理学科的应用型人才.

三、培养规格及基本要求

(一)知识目标

通过本专业学习,学生可以获得经济学基础,心理学基础,管理学基础理论

五、核心课程

思想和中国特色社会主义理论体系概论,英语,计算机基础概论,高等数学,管理学,微观经济学,市场营销学,市场营销调研,消费者行为学,广告学,营销渠道管理,营销策划

六、特色课程

双语课程:网络营销,国际市场营销,管理沟通

讨论式课程:营销策划

研究型课程:市场营销调研

创新创业型课程:创业管理,营销策划,产品策划与管理

七、学习年限:3-6年最低毕业学分:16授予学位:管理学学士

课内总学时:独立实践教学:35周+32学时八,培养方案的学分分配

类别必修学分选修学分合计比例通识课程5+4167444.3%学科基础课程32+5135029.9%专业课程12+2084024.0%第二课堂331.8%合计1240167100.0%比例76.0%24.0%实践教学45.5学分比例27.2%

九,专业特色

厚基础,掌握经济学,管理学,心理学,工商管理等学科基础知识,具有一定工程技术知识,集中选修8学分的工程技术类课程,熟悉某类行业,产品,技术和工艺知识.

市场营销专业按照工商管理大类招生,实行"1+3"的培养模式,第一学年为工商管理大类培养,主要修读通识课程和学科基础课程,第二学年进行专业分流,以学生自愿选择为原则进行择优录取.

浙江理工大学2016级市场营销专业教学计划表

课程类别课程性质课程归属大类课程

代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议 周学时考核方式备注通识教育必修计算机信息类02524计算机基础概论1.0161612▲1人文艺术类26433名着选读1.016881274509思想道德修养与法律基础3.048321623745102.03228412745163.0484261373508英语24.0646414▲273510英语44.0646424▲63524高等数学B15.0808015▲63525B24.0646424▲03502体育11.032428120350321.03242822045072.032161612计算机信息类2.03232221学科基础教育必修536081.016161253513A3.0484813▲515432.032321251566A3.0484823▲525403.0484823▲必修思想政治理论类07501形势与政策2.01283综合类04503职业发展与就业指导2.0384通识教育必修思想政治理论类74514思想和中国特色社会主义理论体系概论13.0483216337451523.0483216432.0323242▲730142.0323232▲63519概率论与数理统计A3.0484843▲63564A3.0484833▲03504体育31.032428320350541.03242842085011.0362115435学科基础教育必修536042.0323242▲51536B2.032323252503B2.032323253570B3.0484833▲54615A3.04848354507B2.0323252675552.0323242▲535682.0323242▲535852.0323252▲545232.0323242535402.032327254527B2.0323242

课程类别课程性质课程归属大类课程

代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议 周学时考核方式备注学科基础教育选修53550冲突管理2.032327251523B2.0323252535472.032326253561A3.04845353卓越质量管理与实践2.03230262538122.0323272535151.0181862535832.0323242536242.0323252545362.0323272545702.032327253811(双语)2.0323272535592.0323272必修535372.0323262535942.0323262535212.0323262▲535072.0323252535932.032326254665(双语)2.0323272▲53503(双语)2.0323272535572.0323252536322.0323252535092.0323252535742.0323252536152.0323272536852.0323252535342.0323272 选修课最低修读学分一览表

课程类别课程归属大类最低修读学分是否指定教学计划表内课程选修备注通识教育自然科学类工程技术类8否人文艺术类4否综合类经济管理类计算机信息类4否语言类体育与健康类思想政治理论类学科基础教育13是专业教育8是

浙江理工大学2016级市场营销专业独立实践教学计划表

课程类别课程性质课程归属大类课程

代码课程名称学分总学时讲课学时实验(践)学时建议修读学期建议 周学时考核方式备注通识教育必修计算机信息类02512计算机应用技能B232.03212102526Access应用232.0321203501军训12W2W12W必修综合类04501社会实践12W2W42W必修54621ERP1.01W1W51W536831.01W1W41W536582.02W2W62W536531.01W1W51W必修536454.04W4W74W5368410.016W16W816W530592.02W2W72W536862.02W2W72W532222.02W2W72W课程归属大类最低修读学分是否指定教学计划表内课程选修备注通识教育学科基础教育专业教育第二课堂教育3

注:"第二课堂教育"学生可通过参与科研项目,参加各类学科竞赛或科技文化艺术活动,发表学术论文或文学作品,设计作品,获得发明专利,参加课外自主实验,社会调查,社团活动,获得国家颁布的各类资格证书等多种途径获得第二课堂学分.

ZhejiangSci-TechUniversity

2016ProgramOutlineofMarketing

ⅠNameofMajor:MarketingCodeforMajor:120202

ⅡObjectives

Thegraduatesshallhegoodfundamentaloreconomics,psychology,mathematicsandengineeringtechniques,masterbasictheoriesandknowledgeofmarketing,managementandbusinessadministration,understandthemarketingmethodsandskills,hetheabilitytoconductmarketingresearchandplanning,explorenewmarketsandanizemarketingactivities,beabletouseprofessionalsoftware,readEnglishliteratureandbecapableofscientificresearch.

Theprogramistocultivatepracticalandall-roundhigh-qualityprofessionalswhohesolidfoundation,richknowledge,practicalability,andarecapableofinnovationandbusinessstart-upandadapttothesocialneeds.Graduatesshallbepreparedforthemanagement,teachingandresearchjobsinmarketingmanagementintheenterprises,institutionsandgovernmentalanizations.


ⅢBasicRequirementsonKnowledgeandAbilities

(1)Knowledgeobjectives

Thestudentsofthisprogramshallacquiretheadequateknowledgeonthefundamentalsofeconomicsandpsychology,fundamentaltheoriesandmethodsofmanagementscience,fundamentalsofaccountancyandbusinessadministration,fundamentaltheoriesandmethodsofmarketing,marketresearch,marketingplanning,saleanagement,databasemarketing,servicemarketingandinternationalmarketing,andetc.

(2)Competencyobjectives

Thestudentsshallbecapableofsharpobservation,informationcollectionandanalysis,innovationandconceptionofmarketingplans,anizationandimplementation,interpersonalmunication,oralandwrittenexpressionthroughnumb ersandfigures,andactivelearning.

(3)Qualityobjectives

Thestudentsshallhethefollowingqualities:fundamentalqualityformarketingplanningandmanagementpersonnel,quickunderstanding,analysisandsolutionofmarketingproblems,sensitivitytoinformationandcapabilityofinformationanalyzingandmining,integrityandobjectivity,teamwork,professionalmoralscherishingtheinterestsofbothbusinessesandcustomers.

ⅣMainDisciplines

BusinessAdministration

ⅤCoreCourses

IntroductiontoMaoZedongThoughtandtheoreticalsystemofsocialiwithChinesecharacteristics,CollegeEnglish,IntroductiontoComputer,AdvancedMathematics,Management,Microeconomics,Marketing,MarketingresearchConsumerBehior,Advertising,MarketingChannelManagement,MarketingPlanning.

ⅥSpecialCourses

BilingualProgram:NetworkMarketingInternationalMarketing,ManagementCommunication

Discussion-typecourses:MarketingPlanning

Research-basedcurriculum:MarketingresearchInnovationandEntrepreneurshipCourses:EntrepreneurialManagement,MarketingPlanning,ProductPlanningandManagement

ⅦLengthofCourses:3-6yearsDegreeAwarded:BachelorofManagement

MinimumCreditsRequiredforGraduation:167

In-ClassHours:1997

SeparatePracticeTeaching:35weeks+32hours

ⅧProportionofCourseCredits

CourseClassificationCompulsoryCreditsOptionalCreditsTotalcreditsPercentageGeneralStudies54+4167444.3%BasicDiscipline-relatedCourses32+5135029.9%Major-relatedCourses12+2084024.0%ExtracurricularActivities/331.8%TotalCredits12740167100.0%Percentage76.0%24.0%PracticeTeaching45.5creditsPercentage27.2%ⅨCharacteristicsoftheMajor

Thickfoundationtomasterthebasicknowledgeofeconomics,managementscience,psychology,businessadministrationandotherdisciplines,withsomeengineeringknowledge,engineeringcourseocusonelective,8credits,familiarwithcertaintypesofindustries,products,technologyandprocessknowledge.

ⅩNotes

MajorofMarketingenrollsunderbusinesanagementbigclass,adoptscultivationmodeas"1+3".Studentsiscultivatedasbusinesanagementbigclass,studyinggeneralcoursesanddisciplinebasiccoursesinthefirststudyingyear,anddistributedtodifferentmajors,petitiveselectionbasedonself-selectioninthesecondstudyingyear.

2016TeachingScheduleforMarketingZhejiangSci-TechUniversity

CourseClassificationC/OCourseCategoryCourseCodeCourseTitleCreditsTotalHoursLectureHoursPracticeHoursTermsWeeklyHoursEvaluationModeNoteGeneralEducationCComputerSciences02524IntroductiontoComputerBasics1.0161612▲N1HumanitiesandArts26433IntroductiontoClassicalLiteraryWorks1.0168812IdeologyandPolitics74509IdeologicalandEthicalCultivationandFoundationsofLaw3.04832162374510TheOutlineofModernChineseHistory2.0322841274516IntroductiontotheBasicPrinciplesofMarxi3.04842613Languages73508CollegeEnglish24.0646414▲N273510CollegeEnglish44.0646424▲Sciences63524AdvancedMathematicsB15.0808015▲63525AdvancedMathematicsB24.0646424▲PhysicalandHealthy03502PhysicalEducation11.032428120350hysicalEducation21.0324282204507Students'MentalHealthEducation2.032161612OComputerSciencesSoftwareApplicationCourse2.0323222CheckN1fordetailBasicDiscipline-relatedCoursesC53608IntroductiontoManagementScience1.016161253513ManagementA3.0484813▲51543EconomicLaw2.032321251566MicroeconomicsA3.0484823▲52540FundamentalAccounting3.0484823▲GeneralEducationCIdeologyandPolitics07501CurrentIssuesandPolicies2.0128N3Comprehensive04503CareerDevelopmentandEmploymentGuidance2.038N4GeneralEducationCIdeologyandPolitics74514IntroductiontoMaoZedongThoughtandtheTheoreticalSystemofSocialiwithChineseCharacteristics13.04832163374515IntroductiontoMaoZedongThoughtandtheTheoreticalSystemofSocialiwithChineseCharacteristics23.048321643LanguagesCollegeEnglishforAdvancedLearners2.0323242▲73014EnglishSpeakingandWriting2.0323232▲Sciences63519ProbabilityTheoryandMathematicalStatisticsA3.0484843▲63564LinearAlgebraA3.0484833▲PhysicalandHealthy03504PhysicalEducation31.0324283203505PhysicalEducation41.0324284208501MilitaryTheory1.0211543N5 2016TeachingScheduleforZhejiangSci-TechUniversity

CourseClassificationC/OCourseCategoryCourseCodeCourseTitleCreditsTotalHoursLectureHoursPracticeHoursTermsWeeklyHoursEvaluationModeNoteBasicDiscipline-relatedCoursesC53604OrganizationalBehior2.0323242▲51536Macro-economicsB2.032323252503FinancialManagementB2.032323253570MarketingB3.0484833▲54615ManagementStatisticsA3.04848354507ElectronicCommerceB2.032325267555BasicPsychology2.0323242▲53568MarketingInvestigation2.0323242▲53585ConsumerBehior2.0323252▲O54523ManagementInformationSystem2.032324253540IntroductiontoCorporateCulture2.032327254527ManagementOperationB2.032324253550ConflictManagement2.032327251523InternationalTradeTheoriesandPracticeB2.032325253547HumanResourceManagement2.032326253561ProductionandOperationManage mentA3.04845353ExcellenceQualityManagementandPractice2.0323026253812EntrepreneurialManagement2.032327253515SpecialLecturesonManagementScience1.018186253583ConsumptionEconomics2.032324253624StrategicManagement2.032325254536CustomerRelationshipManagement2.032327254570LogisticsManagement2.032327253811ManagementCommunication(Bilingual)2.032327253559SocialPsychology2.0323272Major-relatedCoursesC53537BrandManagement2.032326253594MarketingChannelManagement2.032326253521Advertising2.0323262▲53507ServiceMarketing2.032325253593MarketingPlanning2.032326254665NetworkMarketing(Bilingual)2.0323272▲O53503InternationalMarketing(Bilingual)2.032327253557BusinessNegotiation2.032325253632ProductPlanningandManagement2.032325253509PublicRelations2.032325253574Promotion2.032325253615RealEstatePlanningandMarketing2.032327253685BusinessMarketing2.032325253534RetailManagement2.0323272 1.Inevaluationmodecolumn,"▲"meansacollectivelywrittenexaminationisrequired,"★"meansacollectivelyputerexaminationisrequired.

2.RemarkorNoteColumn

N1:Computersciencescourseorgeneralstudieswillbetaughtinalevel-basedmanner,thearrangementisaollows

Course

Level1stSemester2ndSemesterCompulsoryOptionalBasicLevelIntroductiontoComputerBasics(02524)ComputerSkillsTrainingB(02512)SoftwareApplicationCourseHigherLevelIntroductiontoComputerBasics(02524)ApplicationsofAccess(02526)SoftwareApplicationCourseInthe2ndsemester,thosestudentswhohemorecapacitiescanselectotherapplicationdevelopmentcoursesandprehensiveapplicationcourseromthecourselistforputerbasiccoursesexceptforthelistedcoursesinthistable.

N2:ThosewhoseEnglishscoresincollegeentranceexaminationranktop30%amongallfreshmenofouruniversityarequalifiedforEnglishleveltestanizedbytheuniversity,thosewhoscoreAgradeinbothwrittenandoraltestscanbeexemptedfromCollegeEnglish2andCollegeEnglish4.

N3:Thecourse"CurrentIssuesandPolicies"willbelecturedfor16periodsandevaluatedonceeachsemester,thescoreofthiscoursewillbetheerageofscoresobtainedinallacademicyears.

N4:38periodsofCareerDevelopmentandEmploymentGuidanceareallocatedinterms1,4,5and7,with12,4,16and6periodsineachtermrespectively.

N5:Apartfrom21periodsinclass,15periodsofMilitaryTheorywillbegivenduringmilitarytraining.

C等于Compulsory,O等于Optional

TheListforRequiredMinimumCreditofOptionalCourses

2016MarketingZhejiangSci-TechUniversity

CourseClassificationCourseCategoryRequiredMinimumCreditsWhetherOnlyThoseCoursesListedinTeachingScheduleCanBeSelectedNoteGeneralEducationSciencesEngineering8NHumanitiesandArts4NComprehensiveEconomicsandManagementComputerSciences4NLanguagesPhysicalandHealthyIdeologyandPoliticsBasicDiscipline-relatedCourses13YMajor-relatedCourses8Y2016ScheduleofSeparatePracticalTeachingforMarketingAdministrationSci-TechUniversity

CourseClassificationC/OCourseCategoryCourseCodeCourseTitleCreditsTotalHoursLectureHoursPracticeHoursTermsWeeklyHoursEvaluationModeNoteGeneralEducationCComputerSciences02512ComputerSkillsTrainingB232.03212CheckN1fordetail02526ApplicationsofAccess232.03212PhysicalandHealthy03501MilitaryTraining12W2W12WGeneralEducationCComprehensive04501SocialPractice12W2W42WBasicDiscipline-relatedCoursesC54621ERPSimulationGame1.01W1W51W53683BusinessOperationSimulation1.01W1W41W53658AcademicYearThesis2.02W2W62W53653MarketInvestigation1.01W1W51WMajor-relatedCoursesC53645GraduationPractice4.04W4W74W53684GraduationThesis10.016W16W816W53059ProfessionalPractice2.02W2W72W53686IntegratedMarketingTraining2.02W2W72W53222MarketingPlanningPractice2.02W2W72W

TheListforRequiredMinimumCreditofSeparatePracticalTeaching2016MarketingZhejiangSci-TechUniversity

CourseClassificationCourseCategoryRequiredMinimumCreditsWhetherOnlyThoseCoursesListedinTeachingScheduleCanBeSelectedNoteGeneralEducationBasicDiscipline-relatedCoursesMajor-relatedCoursesExtracurricularActivities3Note:Studentscanobtaincertainextracurricularcreditsthrougharietyofapproachessuchasparticipatinginresearchprograms,academicpetitions,scienceandculturalartsactivities,publishingpapers,literaryworksordesignworks,obtainingpatents,participatinginindependentexperiments,socialsurveys,clubactivities,obtainingnationalcertificatesofvarioustypes,etc.

10

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